Corporate planning and strategy pdf

General Body of Members. Requisite of meeting. Committees of the Board. Power and duties of the chairman. Board of Directors and the executives.

Successful functioning of Board of directors. Unique features of co-operative Management. Chapter VII: - Agri. Self Help Groups. Consumers Co-operatives. Marketing Co-operatives. Co-operative Housing. Ansari A. Akrnat J. Goel B. Sah A. Dandekar V. Naidu L. Chapter I: Market and Market Structure. Marketing function:-Meaning and Classification.

Transportation:-Advantages, Means of transportation, Transportation cost. Warehousing:-Meaning, Functions, Types. Processing and Value addition: Meaning, advantages. Market Information: Meaning, Importance, Types. Marketing Agencies. Marketing Institutions. Marketing channels:- Definition, Marketing channels for:-cereals, Oilseeds, Pulses. Innovative marketing Channel:-farmers Markets.

Contract Marketing:-Meaning, Advantages, types. Supply, demand, distribution, Marketing Pattern and Price policy of important farm inputs: Chemical fertilizers, seeds, Plant Protection chemicals Pesticides , Electricity, Farm Machinery.

Characteristics of Traditional Agricultural Marketing System. Directorate of marketing and Inspection. State Trading:- Objectives, Types. Arora R. Mishra S. Porter, Michael E- Competitive Strategy 4. Philip Kotler -Marketing Management. Stalk George-Competing Against Time. Export Management -Prof. Introduction to International Business: Importance nature and scope of International business; modes of entry into International Business internationalisation process and managerial implications.

Environmental Context of International Business: Framework for analyzing international business environment — Domestic, foreign and global environments and their impact on international business decisions PESTEL analysis.

Global Trading Environment: World trade in goods and services — Major trends and developments; World trade and protectionism — Tariff and non-tariff barriers; Counter trade. Definition and Scope of competitiveness. Indicators of world competitiveness. Regional Economic Groupings in Practice: Regionalism vs. Multinational Corporations and their involvement in International Business: Issues in foreign investments, technology transfer, pricing and regulations; International collaborative arrangements and strategic alliances.

Business culture and corporate culture; Cross -cultural values and business management; Management of Personnel with Different Social and Cultural Background. Cultural Factor in human resource policies; Complexities and issues in managing human resource across countries.

Business values ethics and social responsibilities Suggested Readings: 1. Bhattacharya, B. Czinkota, Michael R. Danoes, John D. Griffin, Ricky W. Preparation for Exports. Categories of Export. Current trends in exports and imports in India. Central Excise Clearance: Export promotion councils.

Provision and restrictions for import and export in India. Import Procedures: Export Management — D. Kapoor 6. Foreign Exchange Hard Book — H. Bhandari 7. Entrepreneurship as a career, Entrepreneurship as a style of management, The changing role of the entrepreneur: mid career dilemmas — Closing the window. Sustaining Competitiveness - Maintaining competitive advantage. Influences on Entrepreneurship Development : a.

Entrepreneurial Traits b. Entrepreneurial Success and Failure: Reasons and Remedies. Entrepreneurship Development and Government Role of Central Government and State Government in promoting Entrepreneurship with various incentives, subsidies, grants etc. Dynamics of Entrepreneurship Development — Vasant Desai. Holt 3. Gupta 4. Project management — K. Entrepreneurship: Strategies and Resources — Marc J. Dollinger 6. The Culture of Entrepreneurship — Brigitte Berger. What is Excellence?

Necessary Skills to achieve Excellence : Creative Insight — Importance of insight in selecting the successful strategy, How to become a Insightful executive; b Sensitivity — Importance of Sensitivity in Initiating Strong Cultures, How to become a sensitive executive; c Vision — Importance of Vision in uniting Strategy and culture, How to become a visionary executive, d Versatility — Importance of Versatility in converting Threats into opportunities, How to become a versatile executive, e Focus — Importance of Focus in exploiting the change, How to become a focused executive, f Patience — Importance of patience in lasting the excellence, How to become a Patient Executive.

Carefully Evolving strategy— Culture Alloy 4. Creating Excellence in the process : TQM — Objectives , procedure b ISO series — an overview, c Quality Standards d Kaizen way of thinking— Usefulness of Kaizen in managing for Excellence — e 5 S concept, Total Productivity maintenance f Six Sigma — Concept, a tool to make improvements in all operations within a process g Stages of six sigma implementation — Discover, Decide, Organize, Initialize, Deploy, Sustain,h Studying minimum one international company that achieved an excellence and sustained growth with the help of application of Six Sigma Strategy — e.

General Electric Books Recommended — 1. Creating Excellence — Craig R. Achieving Managerial Excellence — S. Bhattacharya — Published by S. Wasani for Macmillan India Ltd. Managing Creativity for Corporate Excellance- P. Rustogi 7. Stein and Howard E. Agency — Departments of Ad. Agency, Client Servicing-client Agency relationship, account planning 5. Influences on the Consumer: Consumer needs, motives - positive and negative motivation - rational versus emotional motives.

Consumer relevant reference groups - opinion leaders - family decisions making and consumption related roles - family life cycle - social class and consumer behaviour - influence of culture on consumer behaviour - cross cultural context.

Diffusion of innovations: the diffusion process - the adoption process - consumer innovativeness and personality traits. Consumerism: Evolution of consumer society. Chapter 2 Retail Formats Types of retailers non-store, store based service retailing, Retail formats and their evolution Different kinds of formats — convenience store, supermarket, departmental store, hypermarket, mall, etc.

Franchising Chapter 3 Store Planning, Design and Layout Store planning, Location planning, Site selection, Store design, Retailing image mix The space mix, Effective retail space management, Store layout, Floor space management Chapter 4 Retail Merchandising Meaning and concept, Nature and process of merchandising, the evolution of merchandising The merchandiser: role and responsibility, Planning, Directing, Co-ordinating, Controlling The Buyer: role and responsibility, Function of buying for different types of organizations Buying for- Single store, Chain store, Non-store Retailers Chapter 5 Rural Marketing Introduction, Phased Evolution of rural marketing, Rural marketing model, Rural vs Urban Marketing, Nature and characteristics of rural marketing, challenges and opportunities in rural marketing, segmentation, approaches for segmenting the rural market in India.

Challenges and opportunities in International Marketing, Underlying forces of International Marketing. Deciding whether to go abroad, Deciding which markets to enter, Deciding how to enter the market, Deciding on the marketing programme, Deciding on marketing organization.

Global Marketing Mix Product - International Product life cycle, Product decisions, Price - Pricing objectives, Pricing for exports, Pricing problems, Essential matters of export prices, Factors influencing international pricing decisions, Place — Channel objectives and constraints, channel structure, channel strategy for new market entry, Promotion — Global media decisions 6.

Market Entry Strategies Licensing and franchising, exporting, Contract manufacturing, Turnkey contract, Fully owned manufacturing facilities, assembly operations, joint ventures, Third country Location, Mergers and acquisition, Strategic alliances, Counter trade. Export Procedure And Documentation Important steps in export procedure, Documents — Pre-shipment document, Documents related to goods, Certificate related to shipments, documents related to payment, documents related to inspection, documents related to excisable goods, Compulsory Quality Control and Pre-shipment Inspection, Excise Clearance, Marine Insurance.

Rathor and J. Rathor 4 Global Marketing Management — S. Sherlekar and V. Major schemes of Project financing and appraisal of term loans by financial institutions. Planning of working capital — Need for working capital, Determinants of working Capital, Computation of working capital. Projects : Planning, Analysis, Selection,. Implementation and Review- Prasanna Chandra 2. Financial Management — Paresh Shah Biztantra 3. Financial Management — Eugene F.

Brigham, Michael C. Ehrhardt 4. Financial Management- P. Satyaprasad 5 Financial Management — M. Jain 6. Working Capital Management- V. Bhalla 7. Working Capital Management- Scherr F. Working Capital Management — J. Hampton and C. Wagner Solapur University M. Problems to be covered for following topics: 1.

Risk and Return 2. Sharpe Model i. CAPM 3. Bond Valuation Books Recommended: 1. Fischer and Ronald J. Jordon 2. Farrell, Jr. Investment Analysis and Portfolio Management- M. Ranganatham and R. Madhumathi 5. Investment Management - V. Avadhani 8. Portfolio Management — Samir Barua, J. Varma, V. Raghunathan 9. Exchange Rate Mechanism- Exchange rate quotations, Determination of exchange rate in spot market and forward market.

Risks in International Operations : Exchange rate risk, Interest rate risk and political risk. Techniques of covering risks- Internal and External. International Finance — P. Apte 5. Avadhani 7 International Financial Management- P. Industrial Relations Legislations — Factories Act object of the act, applicability, provisions, Trade Union Act object of the act, applicability, provisions, registration , cancellation, re-registration, duties and liabilities of registered trade union, Industrial Employment standing order Act object of the act, applicability, provisions, pre-requisites 6.

Wage Legislation — Minimum wages Act object of the act, applicability, provisions, fixation and revision of wages, fixing up of hours of work, Payment Of wages Act object of the act, applicability, provisions, authorities, obligation of the employer, rights of employer and employee, Payment of Bonus Act object of the act, applicability, provisions, definition, allocable surplus, appropriate government.

Sarma, 9 th revised edition — Publisher: Himalaya Publishing House 3. Industrial Relations and Labour Laws by P. Gupta, N. Kapoor- Publisher: Sultan Chand and Sons. Labour Laws for Managers by B. Singh, Publisher- Excel Books 5. Ethical approach to appraisal, Use of Performance appraisal, Problem to appraisal, Essential characteristics of effective appraisal system.

Appraisal — Appraisal Process, Challenges of appraisal, Legal issues associated to performance appraisal, Potential appraisal. Basic concepts in performance management and appraisal. Assessment Centre — Origin, Process of designing of assessment centre. Essential features of assessment centre, Accuracy of assessment centre, Development centre.

Quantitative methods - Points rating, Factor Comparison Method, Advantages of job evaluation and problems to evaluation. Incentives — Meaning, nature, scope, pre-requisites of an effective incentive system, Types of incentive schemes.

Individual employee incentives and recognition programs - Piecework plans, Merit pay as an Incentives, Merit pay options, Incentives for professional employees, recognition based awards. Incentives for salespeople- salary plan, commission plan, combination plan, setting sales quotas, strategic sales incentives. Incentives for managers and executives. Essentials of Human Resource Management by P. Subba Rao PHP 2. Report Writing- Title, Btitle. Skip, set, pause, column, sql.

An introduction to Database 2. Price: USD Operator Precedence 5. Section II : Advanced Excel 8. Reference Books: 1. Comdex Book on Excel 3. Microsoft Excel by Microsoft Press 4. Computer Programming in C- V. Computer Concepts and Programming in C- J. Productivity: - Production System. Recording of Method Study: - Use of various chart, Outline charts. Flow process chart for Worker and Materials and Equipment. Ergonomics: - Nature of, Factors in ergonomics, Socio-technical System.

Work Study — I. Work study of Ergonomics — L. Jhamb 3. Work Study — Curie and Faraday 4. Industrial Engg. And Management — O. Quality Costs-Analysis of various quality cost and losses, balance between cost of quality and value of quality. Failure Analysts, functional linkage of Quality with Reliability and Maintainability. Statistical Quality Control-R.

ISO Handbook-Ed. Robert Peach. Total Quality control-Armond V. Six Sigma — Deepali Desai 6. Total Quality Management — K. Shridhar Bhat 7. Quality Management — Gitlow, Opperheim 8. Managing for Total Quality — Logothetic Manuals of various standards. World Class Manufacturing Environment, Imperatives for success, System approach and change in mindset, Strategic decisions in Manufacturing Management. Choice of technology, Capacity and layouts, Automation in Material handing system.

State of international business Excellence, Globalization and Global Companies. Managerial attitude towards globalization of business, entering the international area, Managerial challenges for the future, Experience of Indian Companies in World Class Manufacturing 3.

Characteristics of WCM companies, what is world class Performance — Six Sigma philosophy, Concepts of benchmarking and best practices 4. Organizational learning, People as problem solvers, New organizational structures. Associates and Facilitators, Motivation and reward in the age of continuous improvement.

Total productive maintain concept of reliability , reliability improvement, concept of maintainability and maintainability improvement. World Class Manufacturing — K. Shirdhar Bhat 2. Management today- Burton and Thakur. Operation Management- Hughes, Chris. Supply Chain Management for competitive advantage — R.

Raghavan 5. Mac Milan 6. The Toyota Way - Jeffrey K. Liker — Tata McGraw Hill 8. Just In Time Manufacturing — M. Chapter II: Fundamentals of Farm Management: Scope of modern agriculture, special features of agricultural and industrial production, difference between farm and non-farm business management ChapterIII: Farm production systems and management functions: Peasants, proprietorship, co-operative farming.

Capital farming, corporate farming. Land tenure systems and agricultural production management Chapter IV: Farm Economics: Demand for agricultural products, Production and supply of farm product- Production function and its type, Law of Diminishing Returns Input combinations; Production management decision- Factor-factor decisions, factor-products decision, product-product decision, relationship between outputs.

Chapter V: Farm Technology: Effects of new technology, management and technology change, gains from technological improvement to producers and consumers, mechanism and automation. Problems on cost estimation Chapter VII. Robertson C. Barnard C. S,-Farm Planning and Control 4. Blake C. Sandhu and singh - Fundamentals of Agriculture 6.

Agrawal A. Sharma A. Non Agricultural Credit Sector Urban Co-operative Banks: - objects, working of the society Urban Credit societies:- objects, working ,Employees credit societies: -objects, working Books Recommended: 1. Acharya S. L — Agricultural Marketing in India 2. Dasgupta S. Desai Vasant — Rural Development 4.

Dholkia R. Hanumantha Rao C. Scope and gains from International trade ; Theory of comparative advantages ; trade and welfare; factor mobility ; International capital flows; transfer of technology; Terms of credit, comparative cost. Enter the email address you signed up with and we'll email you a reset link. Need an account? Click here to sign up. Download Free PDF. Corporate strategy.

Corporate strategy Michael E. A short summary of this paper. Real-life examples include Roche Pharmaceuticals, e-Bay, Dyson and European Airlines, giving international coverage in terms of both theory and practical examples. Porter Book Description: the fast moving area of ISBN: strategy, this text provides the Hardcover: pages most comprehensive treatment Publisher: Free Press; 1st Free of both rational and creative P edition June 1, approaches to the subject.

It provides an the private and public sectors. Environmental enduring foundation and This text presents a Impact Statements: A grounding point on which comprehensive and critical Comprehensive Guide all subsequent work can be treatment of strategic built. By bringing a disciplined management for both the to Project and Strategic structure to the question of private and public sectors. If it is a business today. Yet, no book and Stakeholders, 2e coming privately funded project, such has fully addressed its impact out concurrently with this as a new factory or other large on strategic management-until abbreviated text, Harrison and construction project, an EIS now.

In Executive Strategy: St. After a short List Price: Based on a and illustrated through many computer and communications traditional approach to teaching concrete examples. The technologies. Strategic Management, this new edition is improved and text provides students with a contains new material. Real-world examples are throughout. Case studies provided to show readers how included. Hitt, R. Provides world of business.