Top marketing research masters programs
University of Georgia offers 1 Marketing Research degree programs. It's a very large, public, four-year university in a midsize city. In , 25 Marketing Research students graduated with students earning 25 Master's degrees. DePaul University offers 1 Marketing Research degree programs.
It's a very large, private not-for-profit, four-year university in a large city. Michigan State University offers 1 Marketing Research degree programs. It's a very large, public, four-year university in a small city. In , 76 Marketing Research students graduated with students earning 76 Master's degrees. Washington State University offers 1 Marketing Research degree programs. It's a very large, public, four-year university in a faraway town.
It's a very large, public, four-year university in a large city. In , 6 Marketing Research students graduated with students earning 6 Master's degrees. In , 4 Marketing Research students graduated with students earning 4 Certificates. Saint Joseph's University offers a master of science in marketing which can be completed on campus or online.
Its on-campus international marketing specialization teaches students about the diverse trends and practices of the global marketplace. The program culminates in an international marketing study tour experience abroad. The online customer analytics and insights specialization build students' understanding of customers in the contemporary technology-driven era. The MS in marketing can be completed on a full- or part-time basis. Joe's was founded in by the Society of Jesus.
Today, it is the seventh oldest Jesuit university in the United States. The private university is also one of 28 members of the prestigious Association of American Universities. Hofstra University's master of science in marketing emphasizes the design and implementation of marketing plans. The program includes required residency workshops in calculus for business applications, information technology, library resource utilization, and statistics for business applications.
Full-time students must complete the workshops during their first semester, while part-time students must complete them within their first two semesters. Course requirements include consumer behavior in the global environment, marketing analysis and management, and a research seminar in marketing. The university was founded on the estate of Dutch lumber entrepreneur William S. Today, it is the largest private college on Long Island.
The university is located in suburban Hempstead, 25 miles east of New York City. Originally an extension of New York University, Hofstra gained independence in and university status in Core courses include consumer behavior, effective business communication, and market research.
Marketing courses are held on DePaul's Loop campus in downtown Chicago, near the corporate offices of businesses such as Boeing, McDonald's, and Walgreens. Students can also participate in a cultural exchange program with Symbiosis University in India. Founded by Vincentians in , the private Roman Catholic university was named for the 17th-century French priest St.
Vincent de Paul. Today, it is the largest Catholic university in the United States by enrollment. DePaul has two main campuses: one in Chicago's Lincoln Park area, and one downtown. Temple University's master of science in marketing can be completed on campus or online on a full- or part-time basis. It offers three areas of specialization: enterprise marketing management, marketing research and insight, and strategic advertising and marketing. The curriculum includes core courses in advertising research and strategy, consumer and buyer behavior, and marketing strategy.
It culminates in an immersive enterprise marketing management capstone, in which students work with real-world clients on real-world problems and present their findings. MS in marketing students can receive career counseling and placement services through the university's Fox Center for Student Professional Development. The university was founded in when minister Russell Cromwell began tutoring working-class citizens in the basement of his Baptist Temple late into the night.
These students were deemed "night owls"—hence the university's current mascot, Hooter T. The school has six learning sites throughout Pennsylvania, as well as international campuses in Rome and Tokyo. The program emphasizes digital marketing and the importance of modern technology in business success. The program can be completed in a full- or part-time capacity, with evening and online classes available.
It offers seven specialization options, including global marketing, high-tech entrepreneurial marketing, and sports and entertainment marketing. The core curriculum covers topics such as consumer intelligence, marketing metrics, and marketing strategy. Students may choose to pursue a dual degree, combining the marketing MS with another MS program, such as health administration or international business.
UC Denver began as the center of the University of Colorado's Department of Correspondence and Extension, which was established in The department grew, moved, and evolved into the modern-day Anschutz Medical Campus in Aurora. UC Denver also has a campus in downtown Denver. A more comprehensive evaluation of how each category is determined and scored is accessible on our Ranking Methodology page. Answering your questions about a master's in marketing.
Marketing graduates can pursue careers in marketing, branding, public relations, sales, advertising, and product development.
Courses you might take include digital marketing, consumer behavior, data analysis, product development, marketing management, public relations, and brand development. Not every program requires that degree to be in a related field, but requirements vary. Many schools will also ask for an undergraduate minimum GPA of about 3.
By specializing your electives with a concentration, you can better prepare for what you will encounter in real employment situations and apply your learnings to specific types of marketing.
An analytics concentration will teach you how to use data and quantitative skills to craft marketing campaigns, offer feedback, and test new initiatives. This concentration will focus on analyzing consumer trends, experience, and behavior. Employees in this field may also be responsible for predicting future consumer trends.
Courses may include customer intelligence, customer loyalty, consumer experience, trend forecasting, and branding strategy. Digital marketing highlights the ways in which the internet and social media has impacted marketing. This concentration will teach you how to use advanced tools and software necessary to succeed in digital marketing. This concentration will prepare students to work with product-based businesses and brands.
Beyond marketing a product to consumers, this job type will also involve designing product packaging, conducting consumer testing and research, and crafting a brand.
Courses may include brand management, pricing strategy, product development, and product design. A marketing graduate can pursue careers in marketing, advertising, sales, public relations, and many other business-related fields. Most jobs in the marketing field are also projected to grow over the next 10 years. If you live out of state, you may have to pay more in tuition than in-state students. And, attending a school like Harvard, for example,which is a private Ivy League university, will cost more to attend than a public state college.
Given the high average salary in this field, you may expect a fairly quick return on investment, though it will depend on the tuition rate you pay and your salary post-graduation. Scholarships are available to any student wishing to fund their education and supplement other forms of financial aid.
Typically, funders will have minimum GPA requirements and ask that you are currently enrolled in a university. Students will have a better chance of winning scholarships if you apply for one targeted at a specific community.
That can mean a specific university, degree, location, race, gender, or other demographic. You can also look at scholarships your university offers exclusively for current students. An advanced degree can qualify you for a higher starting salary at many companies. You can also choose a specialty and increase your expertise in a specific marketing niche. Danika Miller is an education reporter at Grad School Hub who covers higher education news and trends, as well as paying for college.
Angelica Leicht is an editor for Grad School Hub. This degree requires 36 credit hours of study, and it can be finished in one year. Students can opt to attend Johns Hopkins full- or part-time. For those who choose the latter, there is also an online option. The program typically takes 16 months to complete, and it does require some prerequisite experience in marketing. There is a Corporate Mentor Program, where a student is assigned to an advisory board member-mentor for the duration of the program.
Additionally, teams of students can also work with a marketing firm on projects in order to gain real-world experience. In total, this degree requires 36 credit hours of coursework. The University of Texas at Dallas offers a Master of Science in Marketing program that gives students the flexibility to specialize in their area of interest while also deciding in which format they will complete the degree. Classes are held on-campus in the evening and online, allowing students to still work full- or part-time.
The degree requires 36 credit hours. Alternatively, however, students can earn a dual MS in Marketing and a Master of Business Administration degree by taking 63 credit hours of coursework. Students can complete the Master of Science in Marketing Research program at Michigan State University online or from the comfort of their home. This program has fall and spring cohorts, as well as an online option.
It typically takes about 12 to 20 months to finish and requires 34 credits of coursework. During the course of the program, students must put together a capstone project.
Students can also do an internship for credit. Ninety-eight percent of graduates from to are employed full-time, and they are employed by companies like FedEx, IBM, and Microsoft. Vanderbilt University recognizes the creativity required in business through its Master of Marketing program. It requires 31 credit hours of coursework. Students complete classes in modules, meaning that each course is seven weeks in length, and students take several courses per module.
Two modules are equivalent to a full semester. During this time, students are able to take advantage of opportunities like career development workshops, peer coaching, networking events, and mock interviews. Students must also complete real-world immersion experiences to help grow their experience. They can also get involved with the Vanderbilt Marketing Association. The University of Southern California has a Master of Science in Marketing program that values individualized attention for its students.
It is so personalized that every student in the program meets with the MS in Marketing Associate Director to talk about their goals. In total, 30 credits of coursework must be completed for graduation, this can usually be done in two years. Students can also choose the Analytics and the Consumer Behavior tracks.
Additionally, they can receive credit for an internship. USC also has a graduate certificate in the Business of Entertainment to offer additional knowledge to students interested in working in film and television. The University of Maryland helps business professionals make critical decisions about advertising and strategy through its Master of Science in Marketing Analytics program. This program requires 12 courses, one of which is an Action Learning Project.
While pursuing this degree, students learn about statistics and programming as well as about consumer analysis and micro-targeting. This is also a STEM-eligible program that can be finished in either ten or 16 months.
The University of Maryland is also home to the Smith Analytics Consortium, which brings together big businesses like Deloitte and Unilever, among others, for experiential learning projects with students.
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